LAYER 2: LANDSCAPES & JURISDICTIONS

Assessment & Verification

Building credible landscape claims – the tools, criteria, and guidance that separate genuine engagement from greenwashing.

In 30 Seconds

Landscape claims without verification are greenwashing risk. Of 309 landscape and jurisdictional disclosures assessed by CDP in 2023, 50% failed credibility criteria. The problem isn't engagement – it's evidence.

The Challenge

Companies claim “landscape engagement” but can't demonstrate scale, governance, collective action, or monitoring.

The Solution

Structured assessment frameworks, third-party verification, and clear criteria that separate credible claims from vague statements.

Key insight: Verification isn't just about avoiding criticism – it's about knowing whether your engagement is actually working. The same criteria that satisfy external scrutiny also tell you if you're creating real impact.

Where This Fits

This page covers the evidence layer for landscape claims – how to assess initiatives, verify engagement, and build defensible claims. Related pages cover the underlying methodology and engagement pathways:

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The Credibility Challenge

Landscape engagement claims are growing – but so is scrutiny. The gap between claimed engagement and verifiable action creates risk for companies and credibility problems for the entire landscape movement.

The 50% Failure Rate

CDP assessed 309 landscape and jurisdictional disclosures in 2023. Half failed basic credibility criteria.

67%

Scale

Not landscape-level boundaries

69%

Multi-Stakeholder

No genuine governance platform

64%

Collective Goals

Only sourcing objectives

80%

Monitoring

No credible collective tracking

Why It Matters for Companies

  • Greenwashing accusations – NGOs, media, regulators increasingly scrutinise claims
  • Regulatory exposure – EU Green Claims Directive requires substantiation
  • Investor concern – ESG ratings and PRI signatory expectations
  • Wasted investment – engagement without impact doesn't create value

Why It Matters for the Movement

  • Credibility erosion – weak claims undermine strong initiatives
  • Regulatory backlash – greenwashing drives restrictive rules
  • Buyer confusion – hard to distinguish genuine from performative
  • Impact dilution – resources spread to ineffective programmes

The Verification Gap

Most landscape initiatives lack independent verification. Companies report their own engagement; initiatives self-assess their progress. Without third-party assessment against agreed criteria, claims are inherently unverifiable. The tools exist to close this gap – but adoption remains limited.

The 4 Core Criteria

In October 2024, 20 leading organisations agreed on four essential criteria for “mature” landscape initiatives. This ISEAL-led consensus represents the closest thing to an industry standard for credible landscape engagement.

Signatories: ISEAL Alliance, CDP, Proforest, WWF, Gold Standard, Tropical Forest Alliance, LandScale (Rainforest Alliance + Verra + Conservation International), SourceUp, IDH, Consumer Goods Forum Forest Positive Coalition, and others.

This is industry self-regulation through consensus – influential through adoption, not enforcement.

1

Scale

Does the initiative operate at landscape level?

Requirements:

  • Defined geographic boundaries at landscape scale (typically 100,000+ hectares)
  • Boundaries aligned with ecological, administrative, or social unit
  • Coverage beyond individual farms, concessions, or supply chains

Common failure: Companies claiming landscape engagement for individual supplier programmes

CDP 2023: 67% of disclosures failed

2

Multi-Stakeholder Governance

Is there a platform with diverse participation?

Requirements:

  • Governance structure including multiple stakeholder groups
  • Government, private sector, civil society, communities represented
  • Genuine voice in decision-making, not just consultation

Common failure: Corporate-only coalitions without community or government participation

CDP 2023: 69% of disclosures failed

3

Collective Goals & Action

Are goals beyond individual sourcing objectives?

Requirements:

  • Shared goals that benefit the landscape as a whole
  • Conservation, livelihood, and governance objectives
  • Not just individual actors' supply chain interests

Common failure: Calling supply chain programmes "landscape approaches"

CDP 2023: 64% of disclosures failed

4

Monitoring & Reporting

Is there credible collective tracking?

Requirements:

  • System for tracking progress against collective goals
  • Transparent reporting accessible to stakeholders
  • Independent verification or third-party assessment

Common failure: Company-level reporting without landscape-level metrics

CDP 2023: 80% of disclosures failed

Using the Criteria

These criteria work for both assessment and design. Before engaging with a landscape initiative, assess it against these criteria. When designing your own engagement, build to meet them from the start. The criteria don't just help you avoid greenwashing – they indicate whether the initiative is structured for impact.

Assessment Tools

Several tools exist to assess landscape initiatives and track progress. The leading frameworks share common principles but serve different purposes.

LandScale

Rainforest Alliance + Verra + Conservation International

Comprehensive assessment framework for landscape sustainability. Measures performance across four pillars with maturity scoring.

Four Pillars:

Ecosystems: Natural capital, biodiversity, ecosystem services

Human Wellbeing: Livelihoods, food security, health, equity

Production: Agricultural practices, yields, resource efficiency

Governance: Institutions, tenure, stakeholder engagement

Best for: Comprehensive landscape assessment, baseline setting, progress tracking

SourceUp

IDH Platform

Digital platform connecting buyers with producing regions. Enables formalised compacts with defined KPIs and progress tracking.

Key Features:

Compacts: Formal buyer-region agreements

KPI Tracking: Standardised metrics and reporting

Stakeholder Registry: Who's engaged in each landscape

Progress Dashboard: Transparent status and updates

Best for: Buyer-region coordination, structured engagement, public commitments

CDP Disclosure

Forests Questionnaire

Annual disclosure system covering forest-risk commodities. Includes landscape and jurisdictional engagement questions with credibility assessment.

Assessment Elements:

Credibility Matrix: Against ISEAL 4 criteria

Commodity Coverage: Palm, soy, timber, cattle, cocoa, coffee, rubber

Scoring: A to D- based on disclosure and action

Public Data: Responses available for comparison

Best for: Investor communication, peer benchmarking, annual reporting

ToolPrimary UseVerification TypePublic Data
LandScaleLandscape-level assessmentThird-party assessment optionAssessment reports (opt-in)
SourceUpBuyer-region coordinationSelf-reported with KPIsCompact database, progress
CDP ForestsCorporate disclosureSelf-disclosure, scoredFull responses searchable
CDP States & RegionsJurisdictional disclosureGovernment self-reportPublic dashboard

Tool Selection

Different tools for different purposes. Use LandScale for comprehensive landscape assessment and baseline setting. Use SourceUp for structured buyer-region engagement with public commitments. Use CDP for investor communication and peer benchmarking. The tools are complementary, not competing.

Making Credible Claims

ISEAL and partners have published guidance on making defensible landscape claims. The principles: be specific, be verifiable, acknowledge shared responsibility.

Defensible Claims

We participate in [named initiative] covering [region]

Specific, verifiable, bounded

We invest in landscape programmes alongside [other actors]

Acknowledges collective action

We source from jurisdictions meeting [specific thresholds]

Linked to measurable criteria

We contribute to collective monitoring via [platform]

Traceable commitment

[X%] of our sourcing comes from verified landscape programmes

Quantified, auditable

Greenwashing Risks

We engage in landscape approaches

Vague, unverifiable, meaningless

We support sustainable landscapes

What support? Which landscapes?

Our supply chain is landscape-certified

No such certification exists

We transformed [region]

Overstates single company impact

Zero deforestation through landscape action

Outcome claim without evidence

The Claims Checklist

Before making a landscape claim, verify you can answer these questions:

Which initiative?

Named, with public presence

Which geography?

Defined boundaries

What evidence?

Verifiable data or assessment

What governance?

Multi-stakeholder structure

What collective goals?

Beyond your sourcing objectives

What monitoring?

How progress is tracked

EU Green Claims Directive

Regulatory risk is rising. The EU Green Claims Directive will require companies to substantiate environmental claims with recognised scientific evidence and independent verification. Vague landscape claims will become legally risky, not just reputationally damaging. Building claims infrastructure now prepares for future requirements.

Future Directions

Verification standards are evolving rapidly. Multiple developments will shape how landscape engagement is assessed and communicated in coming years.

SBTN Landscape Targets

Science Based Targets Network is developing guidance on landscape engagement targets – science-based criteria for corporate participation in landscape sustainability.

  • • Over 150 companies preparing targets (Dec 2025)
  • • Step Up for Nature initiative launched Oct 2025
  • • Water and land targets in development
  • • Will connect landscape engagement to science-based thresholds

Standards Convergence

The landscape of standards is consolidating. ISEAL's Core Criteria have been adopted by CDP, referenced by TNFD, and are shaping certification scheme evolution.

  • • ISEAL 4 criteria becoming de facto standard
  • • CDP, TNFD, GRI alignment on landscape disclosure
  • • Certification schemes developing jurisdictional pathways
  • • Interoperability between assessment tools increasing

Technology Integration

Satellite monitoring, AI analysis, and digital platforms are making landscape assessment more objective and continuous.

  • • Near-real-time deforestation monitoring
  • • AI-powered analysis of satellite imagery
  • • Digital MRV reducing verification costs
  • • Platform integration (SourceUp, CDP, registries)

Regulatory Tightening

Multiple regulatory developments are increasing pressure for substantiated claims and verified outcomes.

  • • EU Green Claims Directive requiring substantiation
  • • EUDR creating traceability requirements
  • • CSRD demanding verified environmental data
  • • ISSB/IFRS S2 requiring climate transition credibility

The Direction of Travel

From self-reported to verified. From vague to specific. From voluntary to mandatory.The era of unsubstantiated landscape claims is ending. Companies that build verification infrastructure now – proper assessment, credible monitoring, defensible claims – will be positioned for a regulatory environment that demands evidence.

The Pandion View

The 50% failure rate on CDP disclosure tells you everything you need to know: most companies haven't figured out how to make credible landscape claims. This creates both risk and opportunity.

The risk is obvious – greenwashing accusations, regulatory exposure, wasted investment. The opportunity is differentiation. Companies that actually meet the criteriawill stand out in a landscape of vague claims. Getting assessment and verification right creates competitive advantage, not just compliance.

There's also a deeper point: verification reveals whether engagement is working.The same criteria that satisfy external scrutiny tell you whether your programmes are creating impact. Assessment isn't just about communication – it's about effectiveness. Companies that treat verification as a learning tool, not just a reporting requirement, will improve faster than those focused only on optics.

We help organisations navigate both dimensions: designing engagement strategies that meet credibility criteria from the start, implementing assessment frameworks that track real progress, building claims infrastructure that survives scrutiny, and using verification insights to improve programme effectiveness. The goal isn't just to look credible – it's to be credible.